The user experience, optimized.
With the recent surge in sports betting, the opportunity for operators has never been higher. However, the abundance of options has given users the power to decide where and how they spend their money. Recognizing this dynamic, Certegy’s products for sports betting were designed to reduce friction at each step in the payments process. Operators can create a valuable competitive advantage, driving significant growth in market share.
Reducing abandonment.
Too often, new sports bettors abandon the registration process prior to successfully making a deposit and placing a wager. For sports betting operators, this means frustrated users and lost revenue. Certegy takes the guesswork out of the deposit and disbursement process. Users are able to load an online wallet or account simply by logging in with their online banking credentials, or by manually entering their account and routing numbers. This optionality supports transfers from 100% of U.S. banks, ensuring that no consumer is excluded on the basis of banking choice.
