Certegy aims to counter rivals with white label offering

Certegy’s Buy Now, Pay Later solution was featured in PaymentsDive. Read the full article here.

Dive Brief:

• Certegy, an automated clearing house (ACH) payments provider and risk management company, introduced a white label buy now, pay later (BNPL) offering where merchants can leverage application programming interfaces (APIs) to deploy their own merchant-branded BNPL option, according to the company’s press release on May 20th.
• The payment option is targeted towards mid-market companies where merchants can create their own BNPL payment option on Certegy’s ACH payment rails and don’t have to rely on companies like Afterpay and Klarna for the payment option.
• “We were evaluating what was going on in the industry and saw an opportunity – a merchant-friendly and merchant-focused, buy now, pay later solution,” Greg Lipari, vice president of strategy and commercial development at Certegy told Payments Dive in an interview. “I think a lot of the offerings out there are very focused on acquiring the consumers and we wanted to enable our merchants to offer that same benefit to customers, without having to ultimately hand over the keys of the customer journey and lifecycle to another company.”